Weekday Hashtag Challenge

I’ve decided to give myself a little challenge for the month of September. I am going to tweet every weekday using one of the popular weekday hashtags. I’ll be the first to admit that Twitter hasn’t been my favorite of the many social media options but I want to put a concentrated effort into it and see if my opinion changes at the end of the 30 days.

For this challenge I’ve picked the following five hashtags to use. I am also going to try for a mix of 80% business based and 20% fun/personal based posts.

#MondayMotivation

#TuesdayTip

#WednesdayWisdom

#ThrowbackThursday (#tbt)

#FollowFriday

I’ll be interested to see if this increases my overall engagement with Twitter and if the consistency leads to more followers. My hypothesis is that it will help build up my followers. I think another benefit is that it will encourage me to blog more so that I have some tips and wisdom to share.

My Twitter stats as of today:

Twitter stats 8.29.16

I’ll report back at the end of the month. Interested in joining the challenge? Comment with your Twitter handle and I will follow you.

Follow along with the challenge @devinrdevries

What Social Media Sites Should My Business Be On?

sm-questionmark-237x300You know social media is the future of marketing.  You know your business needs to have a presence.  But with so many websites out there it’s hard to figure out which to use and when.

Don’t fret.  I am here to help.  Before we dig in, take a breath, and repeat this mantra:

You do not need to be everywhere.  A quality social experience is better than quantity.

Okay now that we have that out of the way we can focus on how to determine which social networks are relevant to your business and then which ones you should put your time into developing.

Some questions to consider when starting :

  • What are my goals for social media?
  • What social sites do my customers use?
  • Which social sites do I enjoy using?
  • What type of content do I plan to share?

 

The Top Social Networks for Business

This is a helpful infographic to provide a quick breakdown of the major social media networks that we will discuss.

Social-infographic_2014(Source: Leverage)

Here is my general ranking of the social networks for most consultants, small businesses, or solo-practitioners.  The biggest caveat I would point out is if you are in retail or any design field then Pinterest and Instagram should rank higher on your list.  And again, you will need to decide what works best for your business and circumstances.  We don’t subscribe to a “one size fits all” rule.

  1. LinkedIn
  2. Twitter
  3. Facebook
  4. Google+
  5. Pinterest
  6. Instagram

LinkedIn

If you can only choose one social network site at this time I would encourage you to use LinkedIn.  It is one of the oldest and largest of the social sites.  It is also the only one that was designed with business in mind.  It is great for building your professional network, finding potential clients/customers, and sharing content (typically you will see blog posts or news articles being shared).  It is also an excellent tool for invitations to events you many be hosting.

Twitter

Twitter is all about the quick and succinct interaction.  Twitter can be a useful tool for communicating directly with your customers and keeping them abreast of your latest news, events or promotions.  Important to note that since Twitter is a fast paced environment you need to make sure you dedicate time, preferably everyday, to engage in conversations and share content otherwise you will fall off your follower’s radar.

My personal approach on Twitter (@devinrdevries) is to share a mixture of personal interest and business.  This is what I feel works for me.  On the flip side I pretty much only use Facebook for personal sharing.

Facebook

Facebook users respond well to pictures, stories (news and aspirational), and promotional deals.  Recently Facebook has changed some rules for how brand page content gets served up so if you’re considering using Facebook for your business, you should understand that you will likely need to dedicate an advertising budget for promoting your content. In order for a brand page’s posts to show to its fans, reach must be amplified by paid promotion. Without paid promotion, Facebook reportedly shows brand page content to a mere 1 to 2 percent of a page’s followers.

Pinterest & Instagram

These sites are all about the visuals.  You must provide beautiful and clear images for people to engage with.  It’s also a transporting experience for users.  They want to see inspiring designs, delicious food, beautiful clothes and DIY tips.  As a retailer it’s a great tool for getting your product shared by a wide audience.  Pinterest has made some recent developments with business in mind such as performance analytics and promoted pins.

As an example my hobby/side business is floral design and wedding flowers.  I use Pinterest as The Chic Florist to engage with potential customers and get inspiration for myself.

My advice is to not be afraid of social media.  Jump in and try different sites out to see how others are using them and which seems like a good fit for you and your company.  You don’t want to hate using it otherwise you won’t keep up with it and then it no longer is an effective tool.

Let me know if you have any questions.  Also if anyone has tips on what has worked for their business, please share.

The Selfie Seen Around the World: The Power of Twitter

This past Sunday the world gathered around their TVs for the 86th Academy Awards ceremony.  A star-studded event, headlined by comedian and talk show host Ellen DeGeneres, it was a night of fun for viewers and attendees alike.  In fact it had the most viewers in 14 years and was the most-watched entertainment telecast in 10 years.

A major contribution to this uptick in award show viewing is being attributed to the power of social media sites such as Twitter.  As Oscar host Ellen took full advantage of social media channels both tweeting and instagraming through the day and night.  The best example of which is the now famous selfie of Ellen with a myriad of A-list stars including Meryl Streep, Julia Roberts, Brad Pitt and Jennifer Lawrence taken during the broadcast. This tweet broke records for most retweeted picture and temporarily took down the Twitter site due to huge amounts of traffic.

 

Now this is an extreme example of the power a simple tweet can have but it is still a good reminder that as business professionals we should not be ignoring Twitter as part of our marketing tool kit.  Here are a few ways Twitter can be of use to you for promoting your business, service or product.

    1. Twitter enables customer engagement and communications – good or bad customers like to voice their opinions and feel like companies are hearing and responding to them.
    2. Twitter provides a platform for real-time communications – spread the latest news, announce a new product, communicate updates for events.
    3. Twitter is a great platform for your business to build its credibility as an industry expert.
    4. Create brand awareness – especially key if you are new or small business.  Post tips or interesting articles related to your business to give people an idea of how you can be helpful to them.

Why don’t you make it a goal this week to either join Twitter and create your first tweet or if you are already on Twitter post at least once a day for a week straight.

Any other benefits you’ve found from using Twitter to promote your business?  Let us know in the comments.