Continuing on with our series on optimizing your LinkedIn profile we will spend some time on the summary section.
The LinkedIn Profile Summary is where you can give people a glimpse into who you are, what your background is, what you’re looking to accomplish, and additional places they can find you online or contact you. It can also be used to provide additional descriptions about your experience, expertise, awards, etc. The LinkedIn summary also presents an opportunity to include links to content that you’ve created and displays them. For example, you could include a PowerPoint presentation you’ve given, a video clip of a speech, or samples from your portfolio if you are in a creative arena.
Here is an example of well-rounded summary that includes a sample video of a speech.See Henry’s Profile here.
Bottom line, this is your chance to solidify their impression of you and to sell them on your abilities. Don’t be afraid to add some sizzle. If you are looking to grow your business and find new clients tell them how you can help them in this section.